Demonstrate ethical principles and observe the highest standards of integrity and honesty in all professional and personal dealings. Uphold and promote the reputation of the UDIA (Qld) and not misuse authority of office for personal gain. Respect the confidentiality of information given to, and received from the member in the course of the UDIA (Qld)’s work. Engage in continuing professional development to maintain and improve industry-based skills and competence. Promote innovation and excellence in practice. Strive to achieve environmentally sustainable development. Strive to provide the best possible outcomes for stakeholders and maintain the public's confidence and trust in the development industry.