Design Thinking Masterclass: Innovating for the new buyer

    • Date

    • Time

      9:00AM - 2:00PM
    • RSVP

      Thu 13 Oct 2016
    • Location

      UDIA (Qld) Boardroom, Level 12, 120 Edward Street, Brisbane
  • Design Thinking Masterclass: Innovating for the new buyer

A wise man once spoke about the importance of teaching someone to fish rather than just giving them a fish. We all know the proverb right? Knowing and understanding your customers’ wants and needs is no different.

‘Design Thinking Masterclass: Innovating for the new buyer’ will provide you with the tools and practical working knowledge you need to understand the wants and needs of buyers in the new residential property market.  In an increasingly fast paced and ever-changing market, it’s never been more important to know and understand how to put these invaluable customer insights to use in your business.

  • Why do people trade off design for location?
  • What's more important, walkability or space?
  • What's most important to today’s customer?

Customer Strategist, and Human Centred Design Practitioner Jennifer Cook, will take you on a journey to meet today’s customer, and discover how to apply the latest customer insights to your business. An intimate class size means you’ll receive tailored and focussed attention, giving you the opportunity to identify and work through direct linkages between the latest customer insights and how they relate to your products and organisations. Design Thinking Masterclass is a multidisciplinary masterclass for all disciplines in the industry from developers and consultants to marketers, designers and architects.




  • New consumer research findings.
  • The Human Centred Design approach to innovation - used by top organisations globally.
  • How to directly apply these findings in your organisation.


  • The innovation challenges that your business needs to solve.
  • The true needs of today’s buyers.


  • Innovative ideas that responds to the needs of buyers.


  • Fresh ideas for discussion in your organisation.


  • Consumer research insights.
  • A shopping list of ideas to explore.
  • Renewed enthusiasm for the process of innovating for people.

Join us for an industry class above the rest, a new school of thought, and turn customer insights into ideas for business success.

After all, giving a fish will only feed someone for the day. Teaching them to fish will feed them for life. 

Hurry early bird closes on Friday 2 September. Register now and save $300.

PRICING (includes GST)

Early Bird Pricing (until 5pm Friday 2 September)


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Standard Pricing (after 5pm Friday 2 September)


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*Price includes morning tea, working lunch, tea & coffee.

For Terms and Conditions, please click here.